Try some; it's good.
Wherein I ramble about books, movies, music, TV shows, my life, and occasionally, hot emo boys.
Friday, June 08, 2007
Beta is the new alpha
Now, now, mop up that coffee you just spit out, and bear with me for a minute.

I make predictions every now and then. A while back, on Cynthia Eden's blog, I said:
I predict vampires are going to be a much tougher sell. They will sell because they're proven, but the market is saturated so it will need to be really fresh or a new twist, not the same old stuff. I also predict demons / psychic abilities will see a huge upswing in popularity in paranormals.

Demons is the keyword there. And yeah, I'm right, aren't I? How many books with demon heroes / heroines have come out lately? How many people have said they've sold such a thing? And still yet how many more author bloggers are talking about their demon story in progress? I have a pretty good eye for these things.

So now I'm making my next prediction. Alpha heroes are the standard; they're old and tired. On a blog I was reading, Gwyneth Bolton said in comments: "I love me some alpha heroes, but I married me a beta."

Her words got me thinking. On one hand, we have readers calling for more realism in romance. On the other, we have readers protesting that romance is a fantasy, not meant to reflect our everyday lives. It's an ideal and an escape.

Well, hells yeah, it is. Imagine marrying that alpha who makes your toes curl in the book. You've had a hard day, the kids were little dipshits who fought constantly. The cat yakked on the rug, and the dog ran off with your favorite leather shoe. The air conditioner isn't working on your car, and the upstairs toilet hasn't stopped running since Alpha Junior flushed your favorite wristwatch.

Alpha Senior walks through the front door like he owns the place, grabs you up into his arms, not noticing the cornmeal on your cheek or the fact that you can't get the gum off the kitchen counter. He kisses you passionately and says, "I've been longing for you! I must have you. Now!" But you have three kids to feed and fish waiting to fry on the kitchen counter.

You say, "Honey..."

But he won't take no for an answer! He drags you upstairs, despite the fact that you feel sexy as a two-day old tuna sandwich, and starts trying to seduce you. "You're my woman, I knew from the moment I set eyes on you. I must make you mine NOW, before I die of desire."

"MOM!" screams Alpha Junior. "Pogo stole the fish you were fixing to make for dinner off the counter!"

"Ignore them," demands Alpha Senior. "You are MINE! Each moment I spend parted from you at work is an agony of lifetimes. I must fill you with the frothing seed of my loins to mark you as my woman and cause you to burgeon with my child, yet again!"

That's when you hit him in the head and trudge down the stairs to deal with the other fruit of his loins. Don't you wish you'd married a nice beta instead, who would help you cook, and listen to how your day went?

Beta is the new alpha. Women will tire of their alpha overlords and go looking for books with men who can be strong without being overbearing. Mark my words, even in the romance world, this shall come to pass.
40 Comments:
Blogger Bonnie Dee said...
You KNOW I for one want to believe you that the beta hero is the next big thing. I'm all about the laid back, imperfect, self-doubting, anti-hero type of guy. There are all sorts of flavors of betas to explore, and being beta doesn't mean being less than masculine.

Blogger Ann(ie) said...
Seriously, watch the trends. I think the only place the Alpha will continue to reign supreme is in those Werewolf books, where it's pack hierarchy. I may be wrong, of course, but I do predict that we'll see an upswing in more varied hero types, more flavor of beta, as you mention.

Blogger December/Stacia said...
Yep. I wouldn't say I write betas, but my heroes are definitely not Alpha alphas. I like them to be able to laugh at themselves, to be willing to listen and to want to listen, to doubt their actions and want advice sometimes, all that good stuff.

Blogger lainey bancroft said...
*frothing seeds of my loins*

Eew!

As for the cat yak, broken AC and shoe thieving dog...um, have you been at my house?

I agree, pure alpha is passe. I've got a mix of alpha-beta or beta-alpha.

Hmm, although I'm not writing a paranormal, per se, I also have a psychic in my wip.

I must be...psychic or something. :P

Blogger Ann(ie) said...
December said: "my heroes are definitely not Alpha alphas"

and Lainey said:

"I've got a mix of alpha-beta or beta-alpha."

To which, I reply, see? Toldya. Pure Alphas are on the way out.

Lainey also said:

"I also have a psychic in my wip."

To which I reply, am I good or what?

Anonymous Anonymous said...
rofl, i never thought about what life would actually be LIKE once you married an alpha. that is too damn funny.

Blogger Gwyneth Bolton said...
This was hilarious, Annie! Your description of life after HEA with an alpha hero has me cracking up. I do hope that your prediction doesn't come true, though. Where would all of us readers who like to see those crazy over-the-top alphas every now and then go for our fix--we're all married to betas ya know? LOL. :-) Great post!

Gwyneth

Blogger Ann(ie) said...
Hehe, I giggled myself silly while writing that, Gwyneth.

I think Alphas will still be around, just like vampires, but they will no longer be the ONLY option for authors who want to sell. I expect the market is gonna open up a bit, leaving more room for variety.

Blogger Dionne Galace said...
Good post, Ann.

There IS a new thing, apparently, called The Gamma Hero. That's an Alpha with Beta qualities or Beta with Alpha qualities. Best of both worlds. Rowr.

Oh, like Sammy Winchester.

*swoon*

Blogger Ann(ie) said...
I'm partial to Gamma heroes.

Maybe I'll invent another kind and call him the Zeta. Or the Delta. Maybe a Tau hero...

Then I'll go around the Internet talking about the beauty of my Tau hero without telling anybody what that means. And before you know it, people will be nodding knowingly about the Tau hero without wanting to admit they don't know what the hell it is.

Blogger Taige Crenshaw said...
I usually lurk on your blog but had to come out and say I totally agree. And yes I did spew a little when I goggled then laughed about hitting the alpha on the head. An alpha is noce but sometimes I like a beta to. Hmmm… can I have both.

Anonymous April said...
You've got it all wrong, Ann! Alphas don't talk nearly that much during a seduction of their mate. It's more like:

"Bed. Now!"

But yes, you're right about the Betas. :)

Blogger Ann(ie) said...
Hi, Taige! Welcome. I much prefer your comments over your lurking, glad to have you here. :)

Bah, April, haven't you ever read the 'articulate' alpha, who says all kinds of crazy over the top shit that no man would ever really say?

Blogger Demon Hunter said...
Annie,
This is too funny! I loved it! Hilarious! :*)

Blogger QB said...
This is so weird- this morning Lora Leigh asked us board members if we were tired of alphas or did they still melt our butter?

In straight contemporaries they just piss me off until I want to feed them their balls- backwards.

Perversely, give that alpha fangs or fur and that same behavior is sexy and protective.

Either way though, I want an alpha in the bedroom!!

Blogger Dionne Galace said...
Bah, April, haven't you ever read the 'articulate' alpha, who says all kinds of crazy over the top shit that no man would ever really say?

Yes, like:

"I want to wrap your golden tresses around my cock... and look into your eyes as I take your body... so that you will know I am YOUR mate... and no other"

*picturing El Deano saying this*

Blogger Ann Aguirre said...
Hey, Demon Hunter! Glad you thought it was funny too. :)

"Either way though, I want an alpha in the bedroom!!"

You're saying you couldn't be seduced, Bev? By the thought of a smooth-bodied, sexually shy young man, being taught every slow, luscious move by an experienced older woman? I think I done been challenged.

Ohnoes, Dee, you're on Dean again? Someone call Selah!

Blogger Jacqueline Barbour said...
In theory at least, I write gammas. Mostly. So I hope you're right that there's more room for variety in the market.

Anonymous April said...
Bah, April, haven't you ever read the 'articulate' alpha, who says all kinds of crazy over the top shit that no man would ever really say?

Oh, but that's just a variation of a fake alpha man with diarrhea of the mouth, almost as real as a Geico caveman, but not quite. :)

Blogger Ann Aguirre said...
Okay, who here has read Laura Kinsale's SEIZE THE FIRE? Sheridan is the biggest prick and he treats poor Olympia like a dog for most of the book. And yet, God help me, I LURVE this hero. Despite the fact that he's a cad and a bastard and does her so grievously wrong. This was one romance where I actually questioned the happy ending!

So what kind is he?

Blogger Dionne Galace said...
Ohnoes, Dee, you're on Dean again? Someone call Selah!

Oh, come on... Sammy won't say it. But Evil Action Figure Sammy might.

Blogger QB said...
"You're saying you couldn't be seduced, Bev? By the thought of a smooth-bodied, sexually shy young man, being taught every slow, luscious move by an experienced older woman? I think I done been challenged."

NOPE! Once you reach a certain age, you get demanding as hell. No patience. I don't want to train one, I want one who knows what the hell he's doing. And he damn well better do it right or he can go commiserate with Rosey.

Now, with that kind of attitude, do you see why any man less than a full fledged alpha in the bedroom would run whimpering away with his "tail" tucked between his legs when confronted by most women over 40 ?

Blogger Ann Aguirre said...
I just hurt myself laughing. You are TOO funny.

Blogger lacey kaye said...
Ditto what Ann said. And also so glad to be on this side of the karma laws...I couldn't write an Alpha to save my life. Oh, wait. Maybe I could do it then.

Anonymous jay said...
I would pay to see you and Dionne do standup.

Blogger ERiCA said...
Ack! Hopefully I don't miss the curve with my demon hero!

*cries a little*

The rest sounds good... not sure I've ever written a true, 100% alpha male...

Blogger Selah March said...
Ohnoes, Dee, you're on Dean again? Someone call Selah!

You rang?

I did a whole blog post thingy earlier in the week about men sounding like men in romance. (Specifically m/m romance, but it works for the het variety, too.)

Alpha, Beta, Gamma, Tau...I could give a fuck. Just make them sound, think and act like some recognizable version of the human male.

Like...yeah. Like El Deano. Who's really a Gamma in Alpha clothing. You can tell by the way he concedes the moment a more authoritative personality enters the scene. Like his father, for instance.

Sammy? HE'S an Alpha. Because he challenged John as soon as he got big enough to do it, and continued challenging him right up to John's death. And when push comes to shove between Sam and Dean? Who usually wins? Sammich, of course.

If you watch the sex scenes from Route 666 and Heart, you can see it in their different styles of lovemaking, too. Dean lets himself get tossed on the bed by Cassie. He eventually meets her halfway in terms of aggression, but that's no Alpha-slash-top mating behavior.

In contrast, Sammy throws WolfGirl around like she's a blow-up doll.

Wow. I've clearly given this WAY too much thought.

*is embarrassed*

Blogger Ann Aguirre said...
Holy crap, Selah, you could write one of those "unofficial guide to" books for Supernatural. Because that's just profoundly true, and I just never thought about it until this moment.

That's awesome, girl. I bow to your insight and expertise.

Blogger Cynthia Eden said...
:-) Ann, I love this post! Since I'm trying to finish a demon story I hope to sell, I am going to bow down before your superior judgement. May the demons live long and may we see a rise in the betas (cuz I've got one of those I'd like to write, too!).

Anonymous bea said...
i want to form a QB fanclub

Blogger Anya Bast said...
I've been thinking the same thing about demons. I've seen so many books with demons in them release lately. At one point I think I had like 4 demon themed books in my To Be Read pile at one time.

I hope it's going to be a popular trend, since I'm writing demons. :) Not the heroish sort, though. Mine aren't very nice, in general.

About the beta hero...wow, I dunno. I might have to dissent. I think the overbearing alpha will always reign supreme.

However, I think there are two different kinds of alphas. There's the ass**** alpha and the regular kind of alpha. Ass**** alphas meet my wall pretty fast, but I like the alphas who are protective and possessive without being an overbearing prick about it.

Now, real life with alphas of either sort can be teh suckish. I think that's why we really only like them in fantasy.

And in my own reader preferences, I like the beta and the alpha. Oh, I love a great anti-hero. One day I want to write an anti-hero that's juuust this side of villain. That would be fun.

Blogger Ann Aguirre said...
"Oh, I love a great anti-hero. One day I want to write an anti-hero that's juuust this side of villain. That would be fun."

Oh my goodness, PLEASE do. I'd be first in line to buy it. I love me some anti-heroes. I won't ramble on about Riddick for the umpteenth time, though. I'll just sit here smiling dreamily, at least until the sitter gets here. 'Cause it's our anniversary today and I have a date!

Blogger QB said...
HAH! Laugh all you want, grasshoppers! But I'm telling you that Mother Nature had a reason to make women over 40 start to sag and bag- it repels 20 something pups! If we didn't repel them their egos would take such a beating that their worldwide shrinkage problem would eventually reduce the population and render human beings extinct!

Besides, no 20 something pup could ever truly be an alpha. They've got to get into their 30's before we can tell if their asshat cockiness will become confidence.

BTW, Bea- LMAO at the fanclub!!

Blogger Dionne Galace said...
In contrast, Sammy throws WolfGirl around like she's a blow-up doll.

Mmmm... Sammich.

Blogger Monica said...
Fabluous post.

RIDDICK! Did someone say Riddick? SQUEEEEE!

Blogger carrie_lofty said...
I go offline for a few days and lookie how populurrrr you've become :)

I got feedback from an editor who said she didn't like self-doubting heroes because they seem weak. So maybe she's not up on this new beta thing. Must find the folks who are...

Blogger Ann Aguirre said...
Pfft, she was a relic, a dinosaur, I tells ya! She doesn't have the up-to-date scoop on what's trending (as dictated by me!)

Blogger Ann Aguirre said...
Oh, and if you're wondering why I get to dictate the coming trends, well, clearly you've forgotten the words of wisdom written by Miz Falk:

"Remember -- EVERYTHING IS JUST A THOUGHT and EMOTIONS MAKE THINGS HAPPEN FOR YOU."

I did some delving into this "Secret" thing, and apparently, I just have to shape my thoughts in a positive way, and I actually CONTROL THE UNIVERSE. I have been telling my husband this for years, but this is the first hard "evidence" I've ever discovered to back up my claims.

Blogger Selah March said...
Holy crap, Selah, you could write one of those "unofficial guide to" books for Supernatural. Because that's just profoundly true, and I just never thought about it until this moment.

That's awesome, girl. I bow to your insight and expertise.


Why, thank you! *blushes at own intense geekery*

Men who doubt themselves seem weak? You know, I grew up surrounded by men who never doubted themselves. Their word was law, even when their word was slurred by drunkeness.

When we girls weren't cowering from random violence, we were pointing at them and snickering behind closed doors.

That's strength? Methinks the editor in question needs a large, steaming hunk of Clue Cake. Show me a man who occasionally pauses to question his own belief system and motivations, and I'll show you a man who has the respect of the women in his life.

Anonymous jj said...
clue cake? pfft, that's so 2005!

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