Enclave guerrilla marketing contest

enclave cover So right now, Enclave is $2.99 on multiple digital platorms; that includes Kindle, BN, Itunes, Google books, and other venues as well. I would like to see the book hit the overall top 100 of books on sale on some platform. It’s a great price, and I want as many people as possible to find out that it’s on sale. But I can’t do it alone. And that’s where you come in.

I need your help in spreading the word about the price drop and all the different places where people can grab it on sale. It might help if you include links. Here’s what I’m talking about:

  • Tweet about the digi sale +2
  • Facebook wall post +2
  • Blog about the sale +3
  • Buy (or have bought) the ebook +5
  • Give it to someone as a gift +5
  • Talk about the book in a reader’s forum and mention the sale +3
  • Random, acceptable non-spammy idea on the part of the street team member (# entries negotiable). Like dressing up as a character from the book, putting on a sandwich board and walking around Times Square all day? I’d give 100 for that. Heh. And any creative idea you come up with, I’ll handle on a case-by-case basis, and assign a number of entries at that time.

That said, I don’t support or authorize spamming. Tweeting it 40 times a day doesn’t earn you 80 entries. That will only annoy people, not make them interested in the book. So there is a CAP on tweet entries. No more than five tweet entries, over the course of the three weeks, will be accepted, and those should be spaced out, not done on the same day. It’s up to you to track your entries and follow the rules, and we’re operating on the honor system. However, I will look at the winners’ social media footprint, so if you claim to have done something online to spread the word about the sale, there should be a record of it. Anyone who enters this contest and spams up the internet will be disqualified and permanently banned from all of my contests going forward. I want to get the word out, not bother anyone.

Which brings me to my next point. You’re competing to win an Ipad. (If you hate Apple products, you can choose another tablet computer of your preferred brand as long as it doesn’t cost more than an Ipad.) This isn’t a random drawing; the hardest working street team member will walk away from the grand prize. But so that everyone doesn’t work their butts off in vain, only to be outdone by someone who has an uncle who runs a skywriting business, there will also be random winners. So let me list the loot below:

Grand prize: Ipad (or other brand tablet of equal or lesser value)

(Random)
First: $100 gift certificate to your bookstore of choice
Second: $50 gift certificate to your coffee shop of choice
Third: $25 gift certicate to your chocalatier of choice
Runner-up: Signed & personalized copies of Enclave & Outpost

This contest runs until August 30th. On September 1, I’ll pick the winners. Keep a tally in comments, please. Everything you do to spread the word about the sale, come back and report what it was, plus the # of entries you earned. Then on the last day of the contest, you will need to add them up and leave a final comment. Obviously, this contest requires some effort and follow-up, but the prizes are worth it.

I hope we can get Enclave into the hands of lots of new readers! Now go out there and spread the word.