Enclave guerrilla marketing contest

enclave cover So right now, Enclave is $2.99 on multiple digital platorms; that includes Kindle, BN, Itunes, Google books, and other venues as well. I would like to see the book hit the overall top 100 of books on sale on some platform. It’s a great price, and I want as many people as possible to find out that it’s on sale. But I can’t do it alone. And that’s where you come in.

I need your help in spreading the word about the price drop and all the different places where people can grab it on sale. It might help if you include links. Here’s what I’m talking about:

  • Tweet about the digi sale +2
  • Facebook wall post +2
  • Blog about the sale +3
  • Buy (or have bought) the ebook +5
  • Give it to someone as a gift +5
  • Talk about the book in a reader’s forum and mention the sale +3
  • Random, acceptable non-spammy idea on the part of the street team member (# entries negotiable). Like dressing up as a character from the book, putting on a sandwich board and walking around Times Square all day? I’d give 100 for that. Heh. And any creative idea you come up with, I’ll handle on a case-by-case basis, and assign a number of entries at that time.

That said, I don’t support or authorize spamming. Tweeting it 40 times a day doesn’t earn you 80 entries. That will only annoy people, not make them interested in the book. So there is a CAP on tweet entries. No more than five tweet entries, over the course of the three weeks, will be accepted, and those should be spaced out, not done on the same day. It’s up to you to track your entries and follow the rules, and we’re operating on the honor system. However, I will look at the winners’ social media footprint, so if you claim to have done something online to spread the word about the sale, there should be a record of it. Anyone who enters this contest and spams up the internet will be disqualified and permanently banned from all of my contests going forward. I want to get the word out, not bother anyone.

Which brings me to my next point. You’re competing to win an Ipad. (If you hate Apple products, you can choose another tablet computer of your preferred brand as long as it doesn’t cost more than an Ipad.) This isn’t a random drawing; the hardest working street team member will walk away from the grand prize. But so that everyone doesn’t work their butts off in vain, only to be outdone by someone who has an uncle who runs a skywriting business, there will also be random winners. So let me list the loot below:

Grand prize: Ipad (or other brand tablet of equal or lesser value)

(Random)
First: $100 gift certificate to your bookstore of choice
Second: $50 gift certificate to your coffee shop of choice
Third: $25 gift certicate to your chocalatier of choice
Runner-up: Signed & personalized copies of Enclave & Outpost

This contest runs until August 30th. On September 1, I’ll pick the winners. Keep a tally in comments, please. Everything you do to spread the word about the sale, come back and report what it was, plus the # of entries you earned. Then on the last day of the contest, you will need to add them up and leave a final comment. Obviously, this contest requires some effort and follow-up, but the prizes are worth it.

I hope we can get Enclave into the hands of lots of new readers! Now go out there and spread the word.

57 Responses

  1. Amy @ Book Loving Mom
    August 8, 2012 at 10:22 am | | Reply

    What a fantastic giveaway! I loved Enclave and am more than happy to spread the word.

    Posted to FB fan page: http://www.facebook.com/permalink.php?story_fbid=120032478142801&id=317420294945198
    Tweeted about ebook sale: https://twitter.com/amabe421/status/233220230808211457

    Will update after I do more things to promote the sale!

    1. Amy @ Book Loving Mom
      August 11, 2012 at 7:28 am | | Reply

      I have made a blog post about the sale: http://www.booklovingme.com/2012/08/awesome-ebook-deal.html

      1. Amy @ Book Loving Mom
        August 11, 2012 at 7:33 am |
  2. Dani Nguyen
    Dani Nguyen
    August 8, 2012 at 1:30 pm | | Reply

    I tweeted: https://twitter.com/Dani_Nguyen/status/233268566785404928

    Thanks for the amazing giveaway!

  3. Amy S.
    Amy S.
    August 8, 2012 at 2:48 pm | | Reply
  4. Lexie C.
    August 8, 2012 at 7:17 pm | | Reply

    Easy Ones:

    Facebook Status Update: http://www.facebook.com/alexandra.cenni/posts/416526201717812 (+2)
    Twitter Status Update: https://twitter.com/PRationality/status/233350769758306305 (+2)
    Blog Post: http://www.prationality.com/2012/08/enclave-sale-and-contest.html (+3)
    Bought via Kindle – I wasn’t sure how you wanted to know about this so I just posted via Amazon to twitter that I bought it and copied you onto the tweet? : https://twitter.com/PRationality/status/233355350772948992 (+5)

    Total for 8/8: 12pts

    1. Lexie C.
      August 11, 2012 at 9:36 am | | Reply

      Bought via Nook (for friend) – Ann if you need a receipt I can provide that (+5)
      Bought via Kobo (just bc I could – might as well help you on all three platforms I use!) – Again I’ll provide a receipt if you need (+5)
      Tweeted about Sale (new tweet) – https://twitter.com/PRationality/status/234296634027175936 (+2)

      Total for 8/11: 12pts

    2. Lexie C.
      August 13, 2012 at 9:49 pm | | Reply

      3rd Tweet: https://twitter.com/PRationality/status/235204028668207104 (+2)

      And this is the postcard my friend is printing up for me (now, in better quality) and which we are going to spread around to various libraries and starbucks this weekend :)

      http://i23.photobucket.com/albums/b375/lexile/RazorlandPostcardMock-up.jpg

      I have no idea how many points that is worth however so I can’t add it to the tally.

      My sister was going to dress up as Tegan for a trip to the NYC (since her name is Tegan), but then she ran off to the mountains so there went that idea.

    3. Lexie C.
      August 27, 2012 at 10:14 am | | Reply

      tweet the 4th: https://twitter.com/PRationality/status/240103126894522369 (+2)

      Above Postcard: a very generous +20

      (ps one of the people asked me who the artist was for the Razorland version of ENCLAVE, but I couldn’t find the info?)

      Total Pts (8/27): 22
      Ongoing Total pts: 48

    4. Lexie C.
      August 31, 2012 at 10:09 am | | Reply

      My last tweet from yesterday: https://twitter.com/PRationality/status/241209164439891968 (+2)

      So my total points for the Contest equaled out to 50pts :)

      Thank you Ann! now if my Outpost preorder would come just a wee bit quicker…

  5. Emily Bauer
    August 8, 2012 at 9:19 pm | | Reply

    I don’t need a new iPad, but I DO need everyone to buy this book!!! Happily tweeting and FBing this for you!

  6. Vivien
    Vivien
    August 8, 2012 at 10:01 pm | | Reply

    Awesome!!! Thanks for the great giveaway :)

    https://twitter.com/deadtossedwaves/status/233397163089088513

  7. Parajunkee
    August 8, 2012 at 10:23 pm | | Reply

    I’ve been using Guerrilla tactics to sell you book since I first read it…do I get extra credit? LOL

    https://twitter.com/parajunkee/statuses/233402779652218880

  8. Shéa MacLeod
    August 8, 2012 at 11:20 pm | | Reply

    I admit, I’m an Ann Aguirre fangirl. ;-) I just bought the ebook so I can reread it (I’ve got the hardback already). Plus I tweeted (tagged you, Ann). Also posted on my FB pate: http://www.facebook.com/shea.macleod. Overkill? Nah…

  9. Sunny
    Sunny
    August 8, 2012 at 11:41 pm | | Reply

    Tweet about the digi sale: https://twitter.com/wkonsunshine/status/233418345611943936 (+2)
    Facebook wall post: https://www.facebook.com/sunnygirlintl (+2)
    Buy (or have bought) the ebook. I have a copy (+5)
    Give it to someone as a gift. I gave a copy today to sister (+5)
    On Goodreads: http://www.goodreads.com/topic/show/700468-freebies-and-bargain-books?class=mediumText&order=a&page=12 (+3)

    Total = 17 points

  10. Maya
    August 9, 2012 at 8:57 am | | Reply

    Just bought the book from BN.

    FB page post! https://www.facebook.com/NotOnShelf/posts/250278851759618

    Such an awesome giveaway!!

  11. Vivien
    Vivien
    August 9, 2012 at 6:06 pm | | Reply
  12. Mel
    Mel
    August 9, 2012 at 10:44 pm | | Reply

    Hi Ann,
    Is this only opened to people in the US? I’m in New Zealand.
    Thanks
    Mel

  13. Around the Bookish World: Week-In-Review | Book Lovers Inc.

    [...] Ann Aguirre has launched a big giveaway on her site to promote Enclave, (one of the best YA post apocalypse series I read) which is at a special price of $2.99 right now. To enter the giveaway  clicky here!  [...]

  14. Vivien
    Vivien
    August 10, 2012 at 5:58 pm | | Reply
  15. Vivien
    Vivien
    August 10, 2012 at 5:59 pm | | Reply

    ACK! I guess my tweet #2 was eaten. Promise I did it on a different day!!

    https://twitter.com/deadtossedwaves/status/233700302711291904

  16. Daisy R
    Daisy R
    August 10, 2012 at 10:41 pm | | Reply

    Thanks for the amazing giveaway!

    +3 Reviewed on Goodreads, and mentioned the sale (and added links to B&N and Amazon.) : http://www.goodreads.com/review/show/168555809

    + 3 Post on Tumblr: http://daisykatherine.tumblr.com/post/29171115980/enclave-by-ann-aguirre-great-book-at-a-great-price

    +5 Bought Enclave through Barnes and Noble- can post order number if needed.

    1. Daisy R
      Daisy R
      August 15, 2012 at 9:53 pm | | Reply
    2. Daisy R
      Daisy R
      August 16, 2012 at 6:19 pm | | Reply
    3. Daisy R
      Daisy R
      August 18, 2012 at 7:19 pm | | Reply

      Bought Enclave through Kindle for best friend. Here is the twitter link.
      https://twitter.com/daisykatiereads/status/236980128255721472
      +5

    4. Daisy R
      Daisy R
      August 19, 2012 at 9:20 pm | | Reply
    5. Daisy R
      Daisy R
      August 23, 2012 at 7:38 pm | | Reply
    6. Daisy R
      Daisy R
      August 27, 2012 at 9:28 pm | | Reply
      1. Daisy R
        Daisy R
        August 27, 2012 at 9:51 pm |

        I am also going to donate a copy of Enclave to my local library. It is in need of some awesome books. Not sure if that would be worth any points or not.

    7. Daisy R
      Daisy R
      August 29, 2012 at 12:32 pm | | Reply
    8. Daisy R
      Daisy R
      August 29, 2012 at 5:34 pm | | Reply

      Here is a link to a picture of me donating my hardback copy of Enclave to the local library. (Trust me, they needed it more then I do.)
      http://daisykatherine.tumblr.com/post/30478553355/taken-with-instagram
      Not sure if that is worth any points or not, since it isn’t about the sale.

      Also, changed my Twitter profile pic to the cover of Enclave.
      https://twitter.com/daisykatiereads
      Just let me know if these are worth anything (totally OK if they aren’t, having a blast talking about Enclave!), and I’ll get my tally in.

    9. Daisy R
      Daisy R
      August 30, 2012 at 8:52 pm | | Reply

      Total Points (without the book donation and twitter picture):
      34

      Thanks for the contest! Can’t wait to read Outpost!

  17. Vivien
    Vivien
    August 11, 2012 at 7:10 pm | | Reply

    OK my tweet #2 showed back up LOL….but it’s the same link I posted twice. Promise :)

    tweet #4
    https://twitter.com/deadtossedwaves/status/234441218145267712

  18. Trina
    Trina
    August 12, 2012 at 6:27 pm | | Reply

    I bought Enclave months ago on my nook :) I’ve become a huge fan of the book and can’t wait for Outpost! My sister recently got a nook and I’ve been bugging her to buy Enclave so we could read Outpost at the same time. I saw the lower price just yesterday and called her up to tell her she had to buy at this price. Crossing my fingers for a copy of Outpost or a gift card so I can buy more books :) I can contact B&N and try to get a copy of the receipt or I could link my nook bought books page. Let me know if you need that info. Thanks

    +5 bought ebook on nook color

  19. Vivien
    Vivien
    August 13, 2012 at 11:20 am | | Reply
  20. Carina Olsen
    August 14, 2012 at 12:44 pm | | Reply

    Hi :D This is an awesome contest. <3 And I did love Enclave ;) I'm hoping I can enter even though I live in Norway; cause I can get a gift card via Amazon from here. :) Plus, I would not mind signed Enclave and Outpost (A) Hih :D Anyway. Thank you so much. :)

    +2 I tweeted: https://twitter.com/CarinaOlsen/statuses/235431579609092097

    Love, Carina Olsen

  21. Shéa MacLeod
    August 16, 2012 at 12:07 pm | | Reply

    I blogged about the book yesterday! :-) http://sheamacleod.wordpress.com/2012/08/15/return-of-the-cupcake-goddess-and-other-cool-stuff/ Thought I’d space out the marketing and not do everything at once. :-)

  22. Jessie Humphries
    August 16, 2012 at 6:12 pm | | Reply

    I have heard the best things about ENCLAVE. And $2.99 is a steal! I am going to buy it right now, FB it and tweet it.

  23. infinitieh
    infinitieh
    August 17, 2012 at 7:43 pm | | Reply
    1. infinitieh
      infinitieh
      August 17, 2012 at 7:44 pm | | Reply

      Oops! Wrong email address!

  24. Kristie
    August 20, 2012 at 8:36 pm | | Reply

    This may be the first time I have ever wanted to be the runner up in anything. Holy crap, for a signed copy of Enclave and Outpost I would do a lot more. But since you asked:

    Facebooked: https://www.facebook.com/karma.grrl/posts/162894943847929
    Tweeted: https://twitter.com/javaintheam/status/237722526254518272
    and word of mouth? Priceless and uncountable.
    I cannot wait for Outpost!

    And, even though I already own a hardback, I just purchased a copy. I could not think of how to prove that, and then Amazon said: would you like to share your purchase, and I was like, YES!
    Here is the link: https://www.facebook.com/karma.grrl/posts/355920897817541

    Come on runner up, no whammys no whammys….

  25. Monica Gutierrez
    August 25, 2012 at 9:38 pm | | Reply

    What an amazing contest! Thanks, Ann, for this awesome giveaway! I absolutely LOVED your book and cannot wait for Outpost!

    My gosh, an autographed copy of Enclave and Outpost for the Runner Up? No way–this seriously should be first place. I’ll take that over a iPad or $100 GC anyday! But, that’s just me :P

    Anywho, here is my first entry (I hope I make it for the 5 [spead out] tweets before the contest ends) on Twitter:

    https://twitter.com/monica254/status/239549743787810816 [+2]

    Will add more as I go. Off to my blog to make a post about the sale.

    Thanks again, Ann!

    Monica @ Ramona Reads

    1. Monica Gutierrez
      August 25, 2012 at 10:28 pm | | Reply

      Here goes my blog post from RamonaReads.blogspot.com:

      http://ramonareads.blogspot.com/2012/08/enclave-by-ann-aguirre-sale-dont-miss-it.html [+3]

      1. Monica Gutierrez
        September 1, 2012 at 3:34 am |

        Total 5

  26. Trina
    Trina
    August 30, 2012 at 11:23 pm | | Reply

    Ended up with just the +5 points for buying Enclave on my nook color. Although I finally did get my sister to buy Enclave on her nook also :)
    Good Luck everybody!

    Total Points= +5

  27. Amy S
    Amy S
    September 2, 2012 at 6:53 pm | | Reply

    Total points was 4. 2 for twitter and 2 for facebook.

  28. Christian Dylan Starcher (CDS)
    Christian Dylan Starcher (CDS)
    October 25, 2012 at 12:44 am | | Reply

    Are you making a book after outpost?

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