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Ann Aguirre

NYT bestselling author

Enclave guerrilla marketing contest

By 57 Comments

enclave cover So right now, Enclave is $2.99 on multiple digital platorms; that includes Kindle, BN, Itunes, Google books, and other venues as well. I would like to see the book hit the overall top 100 of books on sale on some platform. It’s a great price, and I want as many people as possible to find out that it’s on sale. But I can’t do it alone. And that’s where you come in.

I need your help in spreading the word about the price drop and all the different places where people can grab it on sale. It might help if you include links. Here’s what I’m talking about:

  • Tweet about the digi sale +2
  • Facebook wall post +2
  • Blog about the sale +3
  • Buy (or have bought) the ebook +5
  • Give it to someone as a gift +5
  • Talk about the book in a reader’s forum and mention the sale +3
  • Random, acceptable non-spammy idea on the part of the street team member (# entries negotiable). Like dressing up as a character from the book, putting on a sandwich board and walking around Times Square all day? I’d give 100 for that. Heh. And any creative idea you come up with, I’ll handle on a case-by-case basis, and assign a number of entries at that time.

That said, I don’t support or authorize spamming. Tweeting it 40 times a day doesn’t earn you 80 entries. That will only annoy people, not make them interested in the book. So there is a CAP on tweet entries. No more than five tweet entries, over the course of the three weeks, will be accepted, and those should be spaced out, not done on the same day. It’s up to you to track your entries and follow the rules, and we’re operating on the honor system. However, I will look at the winners’ social media footprint, so if you claim to have done something online to spread the word about the sale, there should be a record of it. Anyone who enters this contest and spams up the internet will be disqualified and permanently banned from all of my contests going forward. I want to get the word out, not bother anyone.

Which brings me to my next point. You’re competing to win an Ipad. (If you hate Apple products, you can choose another tablet computer of your preferred brand as long as it doesn’t cost more than an Ipad.) This isn’t a random drawing; the hardest working street team member will walk away from the grand prize. But so that everyone doesn’t work their butts off in vain, only to be outdone by someone who has an uncle who runs a skywriting business, there will also be random winners. So let me list the loot below:

Grand prize: Ipad (or other brand tablet of equal or lesser value)

(Random)
First: $100 gift certificate to your bookstore of choice
Second: $50 gift certificate to your coffee shop of choice
Third: $25 gift certicate to your chocalatier of choice
Runner-up: Signed & personalized copies of Enclave & Outpost

This contest runs until August 30th. On September 1, I’ll pick the winners. Keep a tally in comments, please. Everything you do to spread the word about the sale, come back and report what it was, plus the # of entries you earned. Then on the last day of the contest, you will need to add them up and leave a final comment. Obviously, this contest requires some effort and follow-up, but the prizes are worth it.

I hope we can get Enclave into the hands of lots of new readers! Now go out there and spread the word.

Comments

  4. Easy Ones:

    Facebook Status Update: http://www.facebook.com/alexandra.cenni/posts/416526201717812 (+2)
    Twitter Status Update: https://twitter.com/PRationality/status/233350769758306305 (+2)
    Blog Post: http://www.prationality.com/2012/08/enclave-sale-and-contest.html (+3)
    Bought via Kindle – I wasn’t sure how you wanted to know about this so I just posted via Amazon to twitter that I bought it and copied you onto the tweet? : https://twitter.com/PRationality/status/233355350772948992 (+5)

    Total for 8/8: 12pts

    Reply

  17. I bought Enclave months ago on my nook 🙂 I’ve become a huge fan of the book and can’t wait for Outpost! My sister recently got a nook and I’ve been bugging her to buy Enclave so we could read Outpost at the same time. I saw the lower price just yesterday and called her up to tell her she had to buy at this price. Crossing my fingers for a copy of Outpost or a gift card so I can buy more books 🙂 I can contact B&N and try to get a copy of the receipt or I could link my nook bought books page. Let me know if you need that info. Thanks

    +5 bought ebook on nook color

    Reply

  27. This may be the first time I have ever wanted to be the runner up in anything. Holy crap, for a signed copy of Enclave and Outpost I would do a lot more. But since you asked:

    Facebooked: https://www.facebook.com/karma.grrl/posts/162894943847929
    Tweeted: https://twitter.com/javaintheam/status/237722526254518272
    and word of mouth? Priceless and uncountable.
    I cannot wait for Outpost!

    And, even though I already own a hardback, I just purchased a copy. I could not think of how to prove that, and then Amazon said: would you like to share your purchase, and I was like, YES!
    Here is the link: https://www.facebook.com/karma.grrl/posts/355920897817541

    Come on runner up, no whammys no whammys….

    Reply

  28. What an amazing contest! Thanks, Ann, for this awesome giveaway! I absolutely LOVED your book and cannot wait for Outpost!

    My gosh, an autographed copy of Enclave and Outpost for the Runner Up? No way–this seriously should be first place. I’ll take that over a iPad or $100 GC anyday! But, that’s just me 😛

    Anywho, here is my first entry (I hope I make it for the 5 [spead out] tweets before the contest ends) on Twitter:

    https://twitter.com/monica254/status/239549743787810816 [+2]

    Will add more as I go. Off to my blog to make a post about the sale.

    Thanks again, Ann!

    Monica @ Ramona Reads

    Reply

  29. Ended up with just the +5 points for buying Enclave on my nook color. Although I finally did get my sister to buy Enclave on her nook also 🙂
    Good Luck everybody!

    Total Points= +5

    Reply

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